Pioneering the future through insight-driven innovation


With a relentless commitment to innovation, sustainability, and quality, we create breakthrough products -- including formulations, nonwovens and packaging -- to lead the industry in consumer driven wet wipe products.

At our R&D Innovation Center in Montvale, NJ, we spend over 55,000 hours testing over 10,000 wipes every year, using consumer insights to drive new product development.

Nice-Pak R&D accolades include the 2022 World of Wipes Innovation Award for Nice ‘N CLEAN® SecureFLUSH® Technology Flushable Wipes, a breakthrough flushable wet wipe that is strong and durable yet breaks down five times faster than the leading brand of two-ply toilet paper when flushed.