Our Approach

Pushing the boundaries of what a wet wipe can do


Our Mission

To lead category growth, we will drive education and increase awareness of wet wipes as the superior cleaning and hygiene solution through a relentless commitment to research, innovation, quality and our customers. We will meet this growing demand for wet wipes through excellence in manufacturing, service and business practices built on a foundation of trust and empowerment that enhances the wellbeing of our associates, their families, the communities in which we operate and the environment.

Our Values

We value loyalty, honesty, hard work, collaboration, accountability and integrity. We care about and respect our customers, fellow associates and the communities in which we live. We are deeply committed to excellence and the highest quality in our products.