Lucienne DePonte

Vice President, Marketing & Marketing Services

At the helm of Nice-Pak’s private label and brand marketing, Lucienne is advancing a vibrant and valuable business across our consumer categories and Nice-Pak brands. Her leadership plays a key part in winning customer initiatives and ensuring every one of our retailer brands is best-in-class.

With a combination of subject matter and retail execution expertise, Lucienne has established a well-rounded team of marketing talent responsible for product development as well as strategic planning, analytics, financial planning, consumer insights and graphics. That combination has enabled many of our baby wipe private label brands to grow significantly faster than the rate of the market.

A 10-year veteran of Nice-Pak, Lucienne has dedicated her career to consumer health and wellness, working for familiar names such as General Mills, Bristol Myers Squibb, Novartis, and GlaxoSmithKline. Lucienne holds an MBA from The New York University Stern School of Business and a BS in Marketing from Fairfield University.

Married with two adult children and a daughter-in-law, Lucienne is a 35-year resident of Westchester County, New York.